Two of my favourite things in life. So writing a marketing brochure for a new restaurant brand was always going to be fun.

My favourite part of this project was researching and writing facts about cities based along the USA's Route 50, a road which inspires the cuisine in this particular chain of restaurants. It's these little details that make a brand stand out - and copywriting fun.

Do you know which city this is?

Be blown away by America’s Windy City,
where gangsters were 'made' and electric blues played,
where hot dogs are cheap and pizzas are deep.

See if you were right:

Route50